Do not call joy as freedom from pleasure. Just call joy as higher pleasure. If you call joy as higher pleasure, then it becomes possible to sacrifice lower pleasures for the sake of the higher pleasure called joy.
Otherwise, spirituality remains very scary to people who have been spoken to in the language of renunciation. “Give this up, give that up…” The ego asks, “But why? All I have is this ten rupee note, and you are asking me to give it up!” You have to, in the same breath, tell him that by giving up this ten rupee note you will indeed get something that is worth rupees five hundred.