Operation 2030 aims to do four things: Redefine Success—From accumulation to awareness by popularizing wisdom literature; Expose the Real Culprits—Question those holding elite status; Price Carbon, Shift Demand—Influence the demand of goods based on their carbon impact; and Make Climate Political—Every vote, purchase, and click is a climate decision. It is a call to confront the full scale of the crisis we are already experiencing.
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Originally published in the The Sunday Guardian on 31 may '25.
Operation 2030 urges inner transformation, climate accountability, and citizen-led change to combat ecological collapse.
For the first time in recorded history, humanity faces an existential crisis entirely of its own making — the sixth mass extinction. Unlike earlier extinctions triggered by natural forces, this one is driven by human activity. What we urgently need is a clearer look at the mindset that has brought us here.
The signs are all around: soaring temperatures, collapsing ecosystems, vanishing species. Yet beyond these visible symptoms lie deeper dangers — our widespread unawareness and inaction in the face of an accelerating crisis.
