Online Pooja, e-Darshan and Cyber Prasadam : Babaji Blows Digital
This has always been a hugely profit-making sector of all economies, just that it has always been a small sector controlled by the priestly class. Now the attempt is to make this sector really big and on an organized scale, because the profits are very tempting, and there is no quality control. There can be no external auditor. All kinds of objections, audits, and scrutinies are ruled out. Getting it? So it’s a very tempting sector.
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Questioner: Namaste, Acharya Ji. Sir, I was reading about the spiritual market or spiritual business sector, which includes yoga and guided meditation programs, spiritual tourism, online digital platforms offering services like e-puja and e-darshan, doorstep delivery of prasad, in fact sale of products and experiences. So I dug out some facts, and what I found I would like to share.
This sector is immense and is rapidly growing, especially in India. The Indian religious and spiritual market reached about US dollars 58.56 billion in 2023–2024 and is projected to grow to over US dollars 135 billion by 2033. Spiritual tourism alone accounts for more than US dollars 27 billion in market value, with popular segments including yoga and meditation retreats, which represent the largest share over 35% of wellness tourism services.
The industry spans pilgrimage tourism, donations, events, music, films, incense, statues, and digital consultancy, with more than 900 startups in India engaged in faith-tech and spiritual products or services. Another one is that the consumers of such services are mostly youngsters.
