Acharya Prashant explains that Vedanta investigates the mind, which is characterized by a deep desire for liberation yet a habitual tendency toward bondage. The human mind is easily attracted to pomp, sexuality, and illusions, often acting against its own real interests. While the mind needs truth, it often avoids it in favor of entertainment and social attention. Social media acts as a technology that amplifies these lowly tendencies. Because the mind seeks attention and the lowest common denominator spreads fastest, social media has become a tool for peddling mischief and falseness, which requires far less effort to propagate than sublime knowledge.