Acharya Prashant explains that the rise in meat consumption is largely driven by fashion and propaganda, necessitating a counter-movement through cultural, legal, and financial channels. He argues that meat eaters are heavily subsidized by non-meat eaters because the market price of meat does not account for environmental damages like climate change, biodiversity loss, and deforestation. To rectify this, he suggests implementing commensurate taxation and using popular media to promote veganism, ensuring that meat consumption is no longer seen as a point of pride in popular culture.
