Acharya Prashant explains that the feeling of being hurt or insulted arises primarily from a lack of self-knowledge. When an individual does not clearly know who they are, they carry a vague and hazy self-image, making them vulnerable to the opinions and labels provided by others. He uses the analogy of a person who does not know the name of a flower; because of this ignorance, they cannot confidently refute even the most absurd names given to it. Similarly, if one does not know their true self, they will be forced to believe whatever society tells them, whether it is an insult or praise.