Acharya Prashant explains that while the false is naturally attractive and heavily advertised to our senses, the truth requires constant reminders and active promotion. He emphasizes that the human constitution is naturally vulnerable to the false, making it necessary to support the truth through great company and continuous reminders. He suggests that true longing for liberation should persist even when one is heavily occupied with worldly work, rather than being a mere opportunistic thought during free time. When love for the truth makes a person useless to a self-centered and productive society, the society itself will discard the individual, providing a natural relief from worldly dilemmas.