Acharya Prashant identifies social media as the most effective tool for raising awareness about the cruelties within the dairy and meat industries. He emphasizes that since social media influences elections and commerce, it should be used to demonstrate the horrors of animal exploitation through viral videos and frequent broadcasts. He points out that consumers often live in self-delusion and ignorance, preferring not to know the reality of how animals are kept and slaughtered. By showing the gruesome process behind packaged products, he believes normal, empathetic people will be moved to change their habits. He suggests that creating a significant presence on social media will eventually force mainstream media to cover these issues due to commercial interests. Furthermore, he highlights the importance of targeting educational institutions, specifically children aged six to eight and above, as they are less conditioned and represent the future of consumption. He concludes that it is vital for individuals to understand the true source of what is on their plate and the suffering involved in satisfying their taste buds.
