Acharya Prashant explains that fakeness is a quality of neither the subject nor the object, but rather the influence of the object upon the subject. He describes the subject as the observer and the object as that which is being observed. Fakeness, or falseness, arises when an object arouses a desire in the subject, leading to a loss of pure observation and a descent into thoughts of acquisition or comparison. He emphasizes that while information must come from the outside, it becomes problematic when it turns into a decision that contaminates the mind. To remain real and intelligent, one must practice pure observation and maintain high energy and vigilance. Acharya Prashant concludes that the only way to escape the constant conditioning and influence of the world is through total attentiveness, rather than living life in a state of sleepwalking or taking things for granted.