Acharya Prashant critiques the conventional notion of communal unity, labeling it as tribalism or parochialism. He asserts that true spiritual unity is the internal union of the ego with the Soul, a deeply private relationship that excludes any third party or collective identity. He compares sectarian labels to product branding, arguing that identifying as a group has nothing to do with genuine spirituality, which is an intimate bond between the seeker and the Divine. He explains that spirituality is a personal affair where the presence of a crowd or a community is irrelevant and even distracting.