Acharya Prashant addresses the persistence of patriarchy in modern society, explaining that it is not merely an outdated tradition but is deeply rooted in 'body-consciousness'. He observes that even highly educated and modern women often revert to traditional roles because they identify themselves primarily as physical bodies. He argues that as long as a woman considers herself a body, she will seek relationships based on ancient biological instincts, such as those seen in the animal kingdom where males compete for a female. He critiques popular media and films for glorifying these primal dynamics, which reinforce patriarchal structures despite modern claims of progressiveness.