Acharya Prashant addresses the question of how to control desires, explaining that the urge to control them arises only when they cause suffering. He emphasizes that the power of a desire lies not in the desire itself, but in the sense of ownership we attach to it by calling it 'my desire.' He argues that most desires are not truly ours but are implanted from external sources through social and physical conditioning. Using the example of advertising, he illustrates how repetition and psychological manipulation by external forces lead individuals to believe that an externally imposed want is their own personal wish. He further explains that desires are often the result of conditioning, whether social—such as religious upbringing—or physical, driven by biological factors like hormones. He points out that physical attractions are often just mechanical, molecular phenomena rather than conscious choices. By understanding that these desires are merely biological or social imprints and not an inherent part of the self, their influence naturally diminishes. Acharya Prashant concludes that one cannot win against desires by fighting them; instead, victory comes through the deep understanding that these desires do not belong to the individual.