Coverage of his work in the national and international press: his gatherings, dialogues, recognitions, and milestones.

At the ‘Sant Sarita’ session held at the IIMT Ladder Business Foundation, Acharya Prashant advised athletes to look beyond worrying about results and focus on their game and effort. Jay Meena of Dewas made history on 23 September by winning the bronze medal in men’s singles soft tennis at the Aichi-Nagoya Asian Games.

A ‘Weekend with Master’ session with the philosopher and author of the AP Framework, Acharya Prashant, was held on Saturday in Knowledge Park. Jay Meena, who won the bronze medal for the country in the soft tennis event at the Asian Games held in Japan, attended the session with his coach Sudesh Sangte.

"Acharya Prashant has shared a message for the youth protesting the NEET paper leak. The demand for action, he said, has been raised so loud that the protester himself is never examined. He said that he has no problem with the street, only with the blindness on it. The movement is not wrong, but its sequence has been inverted. He clarified that he was not asking for the protest to be stopped, but proposing a fitness test."

Acharya Prashant's Britain Tour and Cambridge University Video Britain Tour and Cambridge University Video of Acharya Prashant. Now covered in Inshorts!

"Unlike most contemporary spiritual works, which are often collections of talks or conversations, the AP Framework is a deliberately organised, book-length work. It covers seven major areas of philosophy and includes an extensive glossary of specialised terms. It has also been published as a physical volume, The AP Framework. The framework also has a practical digital expression in AP Mirror, an LLM-based application designed to bring its method of self-inquiry into personal situations."

"The flood that tore through Nepal’s Rasuwa district did not begin in the mountains, philosopher and author Acharya Prashant has said. It began, in his account, in the restless human desire that treats the earth as fuel for itself. Asked why climate change was conspicuously missing from the news coverage of this tragedy, he said the word was kept out because naming it would implicate everyone who lives an ordinary consuming life. “Every emitter is responsible for these deaths,” he said."

"Yoga is not relief, but revolution. It begins where your excuses end. You cannot be in yoga and continue to live as you were"

"Philosophy sessions in engineering campuses are not new. What is new is a 1500 seater auditorium overflowing thirty minutes before start time, students sitting on staircases, and interactions stretching to seven hours because nobody wants to leave."
FOR THE PRESS

“We often see that after having children, women begin to revolve their entire lives around raising them and managing household responsibilities. In this process, many times they leave their own identity, preferences, and dreams behind. On this very issue, Acharya Prashant shared his view and raised a question: should it be that the children study, progress, move ahead in life, and the mother’s only source of pride remains that she keeps making kheer and puri for them? Why is it like this?”

"Acharya Prashant has shared a message for the youth protesting the NEET paper leak. The demand for action, he said, has been raised so loud that the protester himself is never examined. He said that he has no problem with the street, only with the blindness on it. The movement is not wrong, but its sequence has been inverted. He clarified that he was not asking for the protest to be stopped, but proposing a fitness test."

Philosopher and author Acharya Prashant spoke on the movement that emerged following the NEET-UG paper leak and student suicides. He stated that this crisis is not merely an administrative failure, but rather "an indication of a much deeper crisis within our education system and society."

Philosopher and author Acharya Prashant, speaking at length on the NEET paper leak, the student suicides and the protests that have followed, has said the crisis is not merely an administrative lapse but "a sign of a far deeper crisis in our education system and our society."

Philosopher and author Acharya Prashant spoke on the movement that emerged following the NEET-UG paper leak and student suicides. He stated that this crisis is not merely an administrative failure, but rather "an indication of a much deeper crisis within our education system and society."

Speaking in Goa, the philosopher urged dialogue over confrontation, appealed to Sonam Wangchuk to end his fast, and called for reforms that address both the system and society's values

Philosopher and author Acharya Prashant spoke on the movement that emerged following the NEET-UG paper leak and student suicides. He stated that this crisis is not merely an administrative failure, but rather "an indication of a much deeper crisis within our education system and society."

A man tells Acharya Prashant about his problem, saying that his family often tells him, ‘We invested so much money in you; now pay it back with interest. The family says this quite openly.’ After hearing him, Acharya Prashant responds, ‘If relationships are being conducted in the language of business, then business runs on contracts. Tell them to first show you the contract.

"Some children spend their childhood not in happiness, but amidst fear and domestic violence. Instead of parental love and peace, they witness daily fights and stress. A similar case recently came before author Acharya Prashant. After listening to the son, he raised the question as to why family members tolerate all this in the first place."

Acharya Prashant’s guidance for mothers: "Dedicate the necessary time to your child, but remember to prioritize your own growth as well."

Addressing a massive gathering of over 100,000 online and on-ground attendees at the Indradhanush Auditorium, Acharya Prashant delivered a powerful message on societal conditioning. Commenting on recent media controversies, he urged society to transcend the archaic mindset that reduces women to objects, calling for systemic introspection into how gender roles alter behavior and language.

Renowned philosopher and author Acharya Prashant, during his first tour of Punjab, introduced the residents of Ludhiana to the true purpose of life. Addressing a special gathering organised at the city's Guru Nanak Dev Bhawan, he stated that today's human being is so deeply engrossed in the blind race of modernity and superficial showmanship that they are continuously drifting away from their core, fundamental nature.

Many times, cases of parental neglect emerge as children grow older. Acharya Prashant has expressed his views on this topic. He said that sons often treat their mothers like tennis shuttles, tossing them back and forth between them. Keep in mind that a blood relationship alone does not constitute a bond of love.

"Acharya Prashant entered the 2026 Watkins list at Rank 20, among top new entrants, as the data-led ranking tracking global digital visibility places his organic, Hindi philosophical content alongside media-heavy figures like Deepak Chopra and Joe Rogan."

Philosopher Acharya Prashant addressed young doctors at AIIMS Rishikesh, sharing His insights on subjects such as psychology, the purpose of life, and gender identity. A panel of young future doctors posed direct questions to Acharya Prashant, leading to a vibrant dialogue between medicine and philosophy

"Acharya Prashant is a spiritual leader and author who is known for his fearless stance on religion and society."

"New Delhi- Indian philosopher and spiritual teacher Acharya Prashant has received a new death threat after making positive comments honouring Dr. B.R. Ambedkar. The incident has caused worry among his followers, and his organisation has started legal proceedings against those involved."

"New Delhi, 14 April (IANS). Renowned philosopher and author Acharya Prashant has once again received a death threat. This threat was given to him through a YouTube account after a speech delivered in honor of Dr. Bhimrao Ambedkar."

Renowned philosopher and author Acharya Prashant has received another death threat via a YouTube account following a statement he made in honor of Dr. Bhimrao Ambedkar.

"Renowned philosopher and author Acharya Prashant has once again received a death threat. This threat was given to him through a YouTube account following a statement he made in honor of Dr. Bhimrao Ambedkar."

"This is not the first such incident. In past years as well, Acharya Prashant has received death threats multiple times through various social media platforms. The foundation's spokesperson stated that when he speaks in support of women, threats come from one community; when he speaks against superstition, another segment of the population attacks; and when he speaks against terrorism, threats begin pouring in from yet another direction."

Notable personalities such as Nitin Seth, Imtiaz Ali, Akhilesh Mishra, Acharya Prashant, Shubhanshu Shukla, Brigadier Sushil Tanwar, Sanjeev Chopra, and Lieutenant General Satish Dua will take part in various sessions. Through his session, “Truth Without Apology,” Acharya Prashant will reflect on truth, self-awareness, and the deeper questions of life.

The second day of the Doon Book Festival 2026 witnessed the grand inauguration of the 'Doon Lit Fest,' featuring a series of discussions on various dimensions of literature and society. The inaugural ceremony was graced by several eminent guests, including Shri Ramesh Pokhriyal ‘Nishank’, former Union Minister of Education and former Chief Minister of Uttarakhand, renowned pediatrician Padmashree Dr. R.K. Jain, Chairman of National Book Trust, India, Professor Milind Sudhakar Marathe and Shri Aman Bansal, Vice President of Dev Bhoomi University.

Tiwari said the campaign was inspired by a recent post by Acharya Prashant, Indian philosopher, spiritual teacher, and a celebrated alumni of IIT Delhi and IIM Ahmedabad. Acharya Prashant’s commentary highlighted how male preference can create a dangerous imbalance in society, reinforcing patriarchy and sexism across generations and how this problem has now migrated with the diaspora even to the UK.

"What unfolded between August 2025 and February 2026 was not a typical speaking tour. It was an extended national engagement that traversed the country's most demanding intellectual institutions and most visible public platforms. Acharya Prashant spoke at 13 IITs, several IIMs and IISc. The pattern was unmistakable. The institutions most committed to rational enquiry were not resistant to philosophical dialogue. They were actively inviting it."

"A Google Trends comparison for YouTube Search worldwide, tracked from 2008 to the present, reveals a striking pattern. Search interest in the Bhagavad Gita has remained strong over the years. But since 2020, the curve has pushed noticeably above its historical baseline into a more sustained upward range. During the same period, YouTube searches for "Acharya Prashant" have risen steadily to their highest recorded levels."

“When Prashant Advait Foundation removed all fees from its Bhagavad Gita programme at the start of the New Year for over one million people, the decision carried an explicit risk. In the weeks since, the scope of free access has been expanded, taking the total reach to over 1.2 million people, including an additional 200,000 beyond the original New Year offer.”

“Acharya Prashant attended the 'Delhi Literature Festival' organized in Delhi. During a special conversation with News18 at the event, he stated that once we draw a rigid line of division, it becomes incredibly difficult to understand both sides. After that, even ordinary matters begin to look like conspiracies, and the actual conspiracy goes unnoticed. People start feeling that their enemy is someone on the outside.”

The festival will host a star-studded lineup of speakers such as Sachin Pilgaonkar, Mrunal Kulkarni, and Acharya Prashant. With free entry, special exhibitions honouring Mario Miranda, and workshops for children, the event aims to foster a vibrant reading culture across the state. The festival will conclude on Sunday.

"Alcheringa 2026 will include panel discussions and interactive sessions. Listed speakers include Acharya Prashant, Pooja Gor, Shourya Chakra awardees Kaushal Kashyap and Kaushalendra Singh, and Abhishek Singh, a former IAS officer and Advisor to the Governor of West Bengal. These sessions are planned around themes of culture, creativity, and contemporary thought."

"Author Acharya Prashant is known for his outspoken views. He often speaks openly about conservative thinking, relationships, and other sensitive social issues. Recently, he raised serious questions about the role of fathers towards their daughters. He argues that if fathers truly loved their daughters, would they push them to spend their lives with someone else? According to him, this thinking is extremely irresponsible. Let's understand in detail why Acharya Prashant said this."

"Author Acharya Prashant is known for his outspoken views. He often speaks openly on conservative thinking, relationships and other sensitive social issues. In this regard, recently he has raised serious questions on the role of a father towards his daughters."

On January 16, Acharya Prashant’s first Patna dialogue at the historic Bapu Auditorium near Gandhi Maidan proved unforgettable. The programme ran far beyond its scheduled time and concluded nearly four hours later. Despite the biting cold, close to five thousand listeners remained seated until late at night.

"Acharya Prashant's historic session in Patna on January 16 has ignited a nationwide wave of spiritual renaissance. From Bapu Sabhagar to IIT Patna, thousands braved the biting cold to immerse themselves in wisdom and philosophy, signaling a monumental shift in India's intellectual landscape. Leading media houses across the country covered this unprecedented surge and ideological revolution."

"PrashantAdvait Foundation has announced free Gita session enrollments for one million people to mark the New Year, transforming what was already one of the world’s most affordable structured programmes for wisdom literature into an entirely free offering for anyone willing to engage. The initiative extends access to everyone who has been associated with the Foundation over the past decade. Going forward, anyone can join simply by downloading the Acharya Prashant app. There is no paywall, no premium tier, no catch."

Acharya Prashant challenges both traditional and modern narratives of women’s empowerment, arguing through Advaita Vedanta that true freedom lies beyond body and gender identity. His work critiques cultural conditioning, feminism centred on men, and calls self-knowledge the foundation of real empowerment.

Renowned author Acharya Prashant recently shared his thoughts on motherhood in a session. During this session, he also explained what truly makes a good mother. Let's find out what else he had to say.

Dhurandhar: Acharya Prashant has expressed displeasure over the reels celebrating characters playing Pakistani terrorists.

Acharya Prashant statement on Dhurandhar

"Acharya Prashant advocates for caste equality by drawing from Vedantic philosophy and engaging deeply with Dr. B.R. Ambedkar's legacy, promoting dignity for all."

India’s Top YouTube Creators In 2025: In 2025, content creation on YouTube has grown rapidly, with creators in comedy, gaming, spirituality, and DIY content attracting millions of viewers. From family vlogs to gaming videos, these top creators have large followings and influence across the country. Their videos entertain people of all ages. Here is a look at who has the most subscribers on YouTube

"Author Acharya Prashant often shares his insightful opinions on issues related to inculcating good values and appropriate behavior in children. "

"PrashantAdvait Foundation, in collaboration with Crossword Bookstores, held a series of book signing events across several locations in Hyderabad"

"The event commenced with a warm welcome from Principal Dr. Reddy, who expressed heartfelt gratitude to Acharya Prashant for taking time out of his academic outreach to engage with the university’s vibrant student community."

"Teachers' Day should not just be about flowers on a desk. It should be about freeing the next generation from ignorance and fear. If that does not happen, then every day becomes a funeral of education. We may produce engineers, doctors, and executives, but without wisdom, they only build higher prisons for themselves."

"Scroll through Facebook in India today and you’ll notice something striking: spirituality has carved out a very visible corner of the digital space. What once meant visiting an ashram or attending a discourse now often begins with a short video clip in your feed."

"Across cultures and centuries, there is one thing that hasn’t changed much: when we talk about women, we almost always end up talking about their bodies. Whether in public statements on modesty, judgements on 'purity,' or expectations around chastity, it’s the same story in different clothes."

"Across many public and religious forums today, one can still hear outdated notions regarding women's roles and value."

“Most movements talk of rights and recognition. But Acharya Prashant, rooted in Vedanta, questions the very idea of identity. He doesn’t say women should be equal to men — he says: ‘You are not the body at all.’ And if you are not the body, what is male or female? For many women, this message offers something deeper than social equality — it offers freedom from centuries of roles, expectations, and imposed worth. The real revolution, he insists, is not external but inward: a discovery of who you are, beyond all labels.”

In a historic first, Acharya Prashant, renowned philosopher and bestselling author, addressed the nation on the theme ‘Yoga in the Light of the Bhagavad Gita’, delivering his message live from Goa to over 40 cinema halls across India.

Renowned philosopher and author, Acharya Prashant, on Thursday, condoled the loss of lives in the Bengaluru stampede and said that the incident should not have happened.

"Renowned Spiritual Teacher and founder of PrashantAdvait Foundation Acharya Prashant on Friday said that reservations are meant for the empowerment of the people. He also advised that any empowered person who is in position to help others should stop taking it and start helping others."

After an extremely successful first session in Bhopal, PVR INOX is now looking forward to hosting more PrashantAdvait Foundation events all over the country.

The PrashantAdvait Foundation is on a mission to revitalise India’s reading culture. And their plan to achieve this ambitious goal hedges on a brilliant initiative – a network of volunteer-operated bookstalls. This extensive network across the country gives them the unique distinction of being the organisation with the largest number of book distribution points across India.

"This attack can be compared to the historic event at Nalanda University when Bakhtiyar Khilji burned down its library. At that time, India's greatest intellectual heritage was reduced to ashes. The irony is that a similar attack, which was once counted among the greatest tragedies of Indian culture, is being repeated today during the Kumbh Mela on the banks of the Ganga."

"Recently, a video has been going viral on social media and certain YouTube channels claiming that Acharya Prashant termed the Kumbh as a superstition. A poster was shown in this video, based on which a book stall located at the Kumbh, where Acharya Prashant's religious books were being distributed, was set on fire. However, the truth is that Acharya Prashant has made no such statement. His foundation has also clarified that the person who created and circulated this poster is neither associated with their foundation nor is a volunteer."

"A fake poster falsely accusing Acharya Prashant of calling the Kumbh Mela "superstition" was planted in a calculated effort to tarnish his reputation. The investigation revealed that the claim was fabricated and had no connection to Acharya Ji or his foundation. Mohan Singh, a witness and former soldier, exposed a conspiracy involving fake posters, arson of sacred texts, and attacks on innocent volunteers distributing scriptures like the Gita and Upanishads. This incident is a grave assault on Sanatan Dharma. Acharya Prashant’s work tirelessly upholds Vedantic principles, reviving authentic teachings and exposing dogma clouding the Hindu faith."

"In a recent alarming incident, several media platforms, YouTube channels, and Twitter accounts spread false information about Acharya Prashant. A fabricated poster went viral, falsely claiming that Acharya Prashant had labeled the Kumbh festival as superstition."

"An incident occurred recently during the sacred gathering of the Kumbh Mela that has shaken every conscious individual. A fake poster was made viral using the name of Vedanta expert and popular author Acharya Prashant. This poster falsely claimed that he had termed the Kumbh Mela as a 'superstition'. Upon investigation, it became clear that this claim was entirely false and baseless. Acharya Prashant has never made any such statement. Despite this, the fake news succeeded in inciting violence within the peaceful atmosphere of the Kumbh. This incident cannot be a mere coincidence. Such violence and propaganda at a holy gathering like the Kumbh appear well-planned."

"A shocking incident occurred recently at the Kumbh Mela. A fake poster went viral in the name of Acharya Prashant, claiming that he termed the Kumbh as a superstition. Upon investigation, this claim turned out to be completely fake. Acharya Prashant has never made any such statement. However, this false news triggered violence. Former soldier Mohan Singh, who was present at the spot, stated that this was a completely pre-planned conspiracy. Some people first circulated the fake poster and then went on to burn scriptures written about and compiled by Acharya Prashant—such as the Bhagavad Gita, Upanishads, Mahabharat, Durga Saptashati, Shiva Sutras, and Ramayana—which were being distributed at the Kumbh. Not only this, but the book distributors were also physically assaulted."

"With religion slowly becoming a bad and tarnished term for today’s generation, books distributed by PrashantAdvait Foundation have helped in bringing back youngsters to spirituality. These books challenge traditional dogmas and encourage youngsters to question societal norms."

When Neeraj Chopra, India's golden boy and one of the nation's most celebrated athletes, met Acharya Prashant recently, it was a fascinating meeting of two worlds.

"The PrashantAdvait Foundation (PAF), guided by Acharya Prashant, is one of the most widely followed spiritual organizations in the world. The foundation is now doing exceptional work in revolutionising animal welfare through an unprecedented blend of spiritual wisdom and strategic intervention. By transforming ancient spiritual principles into modern, actionable strategies, PAF is leading a global movement towards more compassionate treatment of animals."

ABP Live: The PrashantAdvait Foundation (PAF) is leading a transformative movement to end animal sacrifices at Nepal's Gadhimai festival, promoting compassion and ethical values. Through advocacy and awareness, animal sacrifices have been drastically reduced, reflecting progress in challenging traditional practices. PAF’s unique approach combines spiritual awakening with social responsibility, inspiring millions globally to embrace compassionate living and reconsider outdated traditions. With over 53 million YouTube followers, PAF has emerged as a prominent voice for compassionate living.

The India Today article discusses the significance of International Day of the Girl Child, highlighting the importance of empowering daughters through education and opportunities. Acharya Prashant emphasizes the role of parents in fostering resilience and confidence in their daughters, urging society to challenge gender biases. He advocates for a nurturing environment that encourages girls to pursue their ambitions without limitations.

In an article from **Republic World**, a controversy arose over claims of “animal fat” in the laddoos offered at the Tirupati temple, leading to an investigation by the Centre. Andhra Pradesh’s Chief Minister accused the previous administration of using substandard ingredients, which stirred concern among devotees. Acharya Prashant weighed in on the issue, emphasizing the importance of trust in religious practices and the need for selflessness in temple rituals. He called for a deeper examination of the system, highlighting that true religion should be grounded in self-awareness, not emotions or selfish desires.

Ahead of World Suicide Prevention Day, Acharya Prashant shared a fresh perspective on life at BITS Pilani, as covered by India.com. He redefined suicide, focusing on unrealized human potential rather than just the physical act. He questioned whether society is complicit in an "existential suicide," where potential is left untapped. Acharya Prashant proposed Samādhi, a transformative state of consciousness, as a lasting solution to existential challenges. The event saw active participation from students and mental health advocates, encouraging deeper reflection on mental health issues.

Passionate in Marketing examines the brutal murder of a young doctor in Kolkata, revealing systemic societal failures and ingrained cultural norms. Acharya Prashant provides a critique of how a pleasure-driven mindset perpetuates violence, urging a reevaluation of societal values to combat sexual violence and its underlying ideologies

The tragic murder of a young doctor in Kolkata has exposed deep societal failures and ignited public outrage. Published on Culture Crossroad, Acharya Prashant critiques the pleasure-driven mindset that fuels such violence, urging a profound change in societal attitudes rather than just systemic reform.

In an article published by Tech Bullion, Acharya Prashant, an Indian philosopher and former civil servant, provides a sobering analysis of the cultural pressures and exploitation in the UPSC coaching industry. Reflecting on the recent tragedies involving UPSC aspirants in New Delhi, he highlights the relentless pursuit of civil services and the dire conditions faced by students, shedding light on the broader societal issues fueling this intense phenomenon.

Career India highlights Acharya Prashant as a transformative spiritual leader with over 75 million followers and a significant influence through his teachings on Sanatan Dharma. He leads the world's largest online Bhagavad Gita course and advocates for social issues, including women's rights and veganism, earning accolades such as PETA's 'Most Influential Vegan of India' title in 2022.

Acharya Prashant, a renowned Indian philosopher with over 75 million followers, simplifies complex spiritual concepts for the masses. In an interview with Her Zindagi, he discussed women's challenges, including the scrutiny faced by mothers returning from maternity leave. He emphasized the critical role of mothers in a child's long-term development, highlighting societal pressures and the importance of nurturing.

Ahmedabad Mirror highlights Acharya Prashant as the leading spiritual guru on YouTube, with over 50 million subscribers and 2.75 billion views. He offers the largest online Bhagavad Gita course, engaging 30,000 students, and recently conducted the most extensive online Gita-based exam. Other influential gurus include Sadhguru, Swami Ramdev, Sri Sri Ravi Shankar, and BK Shivani, each with significant followings and contributions to spirituality.

Acharya Prashant’s YouTube channel reaches a milestone of 50 million subscribers, making it the largest spiritual channel in Asia. His teachings on spirituality, climate change, women empowerment, and animal welfare inspire millions towards conscious living and meaningful change. Read more about his remarkable journey in this article by APN News.

Acharya Prashant’s YouTube channel has reached 50 million subscribers, making it Asia’s largest spiritual channel. His teachings tackle critical issues such as climate change, women empowerment, and animal welfare, inspiring millions towards conscious living. Discover more about his impactful journey in this article by BW Wellbeing.

Acharya Prashant's milestone of surpassing 50 million YouTube subscribers emphasizes his global influence as a leading spiritual figure and advocate for societal change. Read more about his journey in this article by Media Brief.

Acharya Prashant, the founder of the Prashant Advait Foundation and a former civil services officer, has stated that just as Swami Vivekananda awakened the country's youth power and inspired them toward spirituality, similarly, the young generation today once again stands in need of the right guidance. Vivekananda's thoughts are considered a source of inspiration for the younger generation.

In an article published in Rashtriya Sahara, Acharya Prashant has been presented as YouTube's top spiritual teacher, with 50 million subscribers. Acharya Prashant has guided the youth on topics such as climate change, animal cruelty, and women's empowerment, while also inspiring them with his spiritual teachings. His rational ideas and teachings are becoming immensely popular among the youth.

Join us in this enlightening discussion as we delve into the dynamic relationship between Baba Saheb Ambedkar's teachings and his protest against Hinduism.

News24, in a piece by Acharya Prashant, highlights a lesser-known episode where Gandhi, advised by Gopal Krishna Gokhale to observe India for a year, later led the Champaran movement. This underscores the need for preparation and understanding before major actions, relevant to issues like climate change.

We give consideration to society because whatever we are doing is usually for the sake of society. What you call as your personal actions, the horrible fact is that even they are social actions.

"Sambandh" is one of over 50 books written by Acharya Prashant. Acharya Prashant is not only an expert on the Upanishads and Vedanta, but also writes with remarkable depth on human relationships. "Sambandh" is a testament to this depth.


According to Navbharat Times, after resigning from his post as an administrative officer, Acharya Prashant is guiding the youth towards spirituality. His teachings provide guidance on the path to self-awareness and attaining true peace in life.


For 6-year-old Irfan, who has recently started learning Urdu, it was the first visit to a book fair. He picked a book in Urdu on teachings of Islam. Irfan’s choice was unlike that of other children of his age who were more inclined towards drawing books and stationary at the ongoing Lucknow Book Fair.