Acharya Prashant addresses the massive growth of the global cosmetic industry by explaining that the obsession with external appearance is a symptom of being 'cosmetic' or artificial on the inside. He defines being cosmetic as not living by the inner truth. When a person lacks internal value, they attempt to compensate by applying artificial value to their physical body. He distinguishes between personal hygiene—taking care of the body for health and creative efficiency—and the use of makeup to attract others or project a false image. The latter is described as a form of cheating, where the face becomes a deceptive proxy for a mind that may be dull or lifeless. To move away from this body-conscious trend, the speaker suggests cultivating real inner value. He uses the analogy of a cricketer whose clothes become soiled during a game; spectators do not judge the player for being dirty because they value the 'inner stuff' or the skill being displayed. When one possesses genuine inner vigor and truth, the incentive to load oneself with external cosmetics substantially decreases. However, he cautions against deliberately appearing unkempt as a reverse ego trip, noting that true value simply makes one indifferent to misplaced emphasis on looks without necessitating a target of looking dirty.