Acharya Prashant explains that the significant increase in meat consumption is due to it becoming fashionable, driven by extensive propaganda that people followed without question. To counter this, he advocates for a collective effort to propagate and publicize veganism and vegetarianism. This requires a multi-pronged approach, including cultural, legal, and financial steps. The speaker emphasizes that the image of a meat-eater should not be one of pride in popular culture. He suggests practical steps like having celebrities endorse veganism and portraying the protagonist in movies as a vegan to influence the public mindset through popular media. The speaker points out a significant economic injustice where meat-eaters are heavily subsidized by non-meat-eaters. He argues that the market price of meat does not account for its true environmental cost, which includes climate change, biodiversity loss, and deforestation. If these costs were factored in, the price of meat would be substantially higher. Therefore, he proposes the implementation of a just taxation system on meat products as a necessary fiscal measure. This, combined with cultural shifts, is essential for change. Education is another critical component. People need to be informed about the entire cycle of meat and dairy production. The speaker highlights the fact that a vast majority, perhaps three-fourths, of all agriculture is dedicated to growing feed for animals that are then slaughtered for meat. This agricultural demand is a primary driver of deforestation and the destruction of natural habitats. He stresses that the truth about the agricultural industry's role in supporting meat-eating must be exposed. Ultimately, Acharya Prashant posits that veganism must be a holistic and spiritual movement rooted in compassion. This compassion must be comprehensive, extending not only to animals but also to other human beings and oneself. He argues that a person who is cruel to animals is also cruel to themselves, and that one's food habits reflect their entire way of life. For veganism to succeed, it must address the entire value system of an individual, prompting them to ask fundamental questions about their identity and desires. It is a battle for the mind that requires a change in the entire value system of the individual.