Acharya Prashant addresses the exploitation of women in the film and advertising industries, arguing that such objectification is not forced but occurs with the consent of the individuals involved. He explains that the tendency to accept degrading roles or commercial offers stems from biological instincts and the pursuit of material security, food, and pleasure. He posits that as long as human beings live according to their biological selves, they remain susceptible to greed and fear. He emphasizes that true freedom is found when an individual realizes that consumption and pleasure are not the ultimate purposes of life, thereby becoming immune to external temptations and marketplace offers. Regarding consumerism, Acharya Prashant describes it as a play of hormones and biological impulses. He suggests that the alternative to being a slave to these impulses is to become a conscious observer of them. This power to watch the internal play of hormones and then decide whether to accept or reject an impulse is what he defines as pure joy and liberation. He warns that without this consciousness, individuals are merely being controlled by external forces, such as advertisements, through a metaphorical remote control that exploits their biological programming. Finally, he challenges the traditional notion of women sacrificing their self-respect for the sake of family or social institutions. He asserts that no relationship or institution is more important than an individual's fundamental right to freedom and dignity. He argues that staying in oppressive or humiliating environments under the guise of responsibility is self-defeating and rooted in fear. He concludes that one's primary duty is toward their own liberation, which he considers the greatest act of love toward others and the world.