Acharya Prashant explains that introducing the reality of animal cruelty to others requires sensitivity and expertise, as many people are unaware of the violence inherent in meat and milk consumption. He notes that vegans sometimes adopt a counterproductive, aggressive attitude, whereas a more effective approach involves recognizing that dietary habits are often deeply ingrained from childhood and social environments. He suggests that while social media should be used for relentless awareness, personal interactions should avoid shaming, as this often leads to defensive defiance and increased consumption. The goal is to help the animals, which requires a patient and measured approach to weaning people away from violent habits. He further identifies the rise in meat and milk consumption as symptomatic of a wider spiritual crisis rooted in a philosophy of personal pleasure and self-satiation. This philosophy, which is subliminally indoctrinated through marketing and social conditioning, prioritizes individual happiness at any cost. Acharya Prashant defines true spirituality as self-knowledge, which involves realizing that one is not the person or the ego, thereby reducing the importance of personal desires. He argues that giving great importance to personal desires leads to suffering, and the purpose of spirituality is freedom from that suffering. Finally, he asserts that the current global systems of economics, politics, and education depend on obstructing self-knowledge to maintain the status quo. Because real spirituality threatens these vested interests, fake or superficial versions of spirituality are often promoted as moral fads. He concludes that those who pursue genuine self-knowledge may face opposition because their realization challenges the very foundations of a consumption-driven society.