Acharya Prashant addresses the fundamental question of self-identity by challenging the listener's preconceived notions of who they are. He points out that when someone states their name, such as 'Shashank', they are already identifying with a multitude of external labels including religion, nationality, family lineage, gender, and profession. These identities are not inherent but are scripts and stories imposed by society, which individuals erroneously believe to be their true selves. He argues that as long as one is convinced of these borrowed identities, the question 'Who am I?' cannot be truly answered because there is no space for a new understanding. Using the metaphor of someone covered in layers of paint and filth asking for their identity, Acharya Prashant explains that the solution is not to add more layers, such as spiritual concepts, but to clean off what has been applied from the outside. He emphasizes that most human actions, like smiling or thinking, are often mechanical programming rather than conscious intelligence. To discover one's true nature, one must first investigate and discard these external identities. He concludes with a story about a man who relies on a physical marker to recognize himself, illustrating how humans often feel non-existent if their external labels and achievements are removed.