Acharya Prashant explains that veganism and spirituality are deeply interconnected, as both require standing against the pleasure principle. He asserts that the family system is fundamentally built on the pursuit of pleasure, from the initial union of a couple to the reasons for having children. Because veganism prioritizes the rights of other living beings and the commitment to consciousness over personal pleasure, it often conflicts with the traditional family structure. He suggests that expecting family members to be receptive to veganism just because of their relation is wishful thinking, as they are often the least likely to listen to virtuous advice from within the household. Acharya Prashant advises that instead of focusing on converting family members, which often leads to conflict and heartbreak, one should focus on reaching out to neighbors and anonymous people on social media. He notes that family members may perceive such advice as virtue signaling or an attempt to gain an upper hand. Regarding the approach to advocacy, he emphasizes that the primary goal is to save lives rather than maintain ideological purity. He argues that it is better to have a large number of people reducing their consumption of animal products than to have only a few perfect vegans, as the ultimate objective is the welfare of animals.