Acharya Prashant challenges the conventional pride in Indian culture by questioning its definition and origins. He explains that culture is a collection of shared beliefs, habits, and practices that are time-bound and man-made, rather than absolute or eternal. He points out that much of what is currently considered 'Indian culture'—including clothing like the kurta pajama, food items like potatoes and tomatoes, and even certain social modesty norms—actually originated from foreign invaders. He argues that people often mistakenly worship these borrowed traditions while forgetting the ultimate truth, which is the only thing that is truly rich and sacred.