Acharya Prashant responds to a question about why his teachings, if true, require promotion on social media. He begins by challenging the questioner's premise, asking if they live in a world of clouds, disconnected from reality. He questions the ideal that if something is true, people will automatically be drawn to it, asking if this has been the questioner's own experience of the world. He suggests that such idealistic notions make one blind to what is actually happening on the ground. He points out the irony that the questioner themselves likely discovered the channel through some form of promotion, like an advertisement or a short video. He contrasts this with the reality of social media, where the most popular influencers are not necessarily the most truthful. He explains that truly authentic and profound videos on Vedanta, the Upanishads, and the Saints often receive very few views, sarcastically questioning if only a few hundred people in the world are interested in truth. He asserts that it is truth that needs promotion, as falsehood is inherently attractive to the human mind. He uses the analogy of a sweet shop attracting large crowds while a shop selling healthy but bitter neem laddoos would not, comparing people to flies drawn to filth rather than to cleanliness, which they find repulsive. Acharya Prashant clarifies that the foundation's highest expense is on advertising, precisely because they have to pay to make people listen to the truth. The algorithms of social media platforms are not designed to promote genuine spiritual content; they favor sensationalism. Therefore, the foundation must invest in promotion to reach people. He explains their strategy of using short, engaging clips to lead viewers to the full-length, substantive videos. He concludes by stating that truth is like a delicate child that must be nurtured, whereas falsehood is the powerful, default state of the world. To be neutral between truth and falsehood is to side with falsehood. Choosing truth is not a passive process; it is an optional path that requires conscious, active, and deliberate effort.