Acharya Prashant addresses the question of why people constantly try to appear happy even when they are not. He explains this is because society has taught us that we should be happy, a concept he calls the "Happy Facebook face." This external teaching has been so deeply absorbed that it has penetrated our consciousness, leading people to train themselves to always appear happy, even smiling in their sleep. If someone asks, "How are you?" the immediate response is, "I am happy." The speaker states that the more someone tries to show they are happy, the more certain it is that they are not only not blissful but not even happy; they are actually sad inside. The mask of happiness is a failed conspiracy to hide sadness. This conspiracy is perpetuated by those who are ignorant of the mind's fundamental, dualistic nature and who consider happiness different from sadness. These ignorant people demonstrate their "happiness," and other equally ignorant people believe them. He points out that traditionally, avatars like Shri Ram and Shri Krishna, or saints like Kabir Saheb, are not depicted as smiling but rather in a state of meditative calm. This modern trend of forced happiness is a recent phenomenon. The speaker links the modern obsession with happiness to consumerism. In nature, happiness is equated with pleasure or indulgence (bhog). Those who want you to indulge are the ones selling the objects of indulgence. They create a psychological trick: instead of directly selling a product, they sell "happiness." They instill dissatisfaction in people through media and advertising, making them believe that happiness is the goal of life and can be bought. This is because for the market's goods to be consumed, people must first be made to feel dissatisfied. Acharya Prashant concludes that the purpose of life is not happiness, which he describes as an illusion, a lie, and another name for sadness and tension. The true goal is liberation (mukti) and bliss (anand), which means freedom from the duality of both happiness and sadness. He calls the modern obsession with happiness a "cult of happiness" and advises to be wary of it. He explains that one can be in a state of ease (sahajta) and subtle bliss for 24 hours, but one cannot bear the excitement and tension of "happiness" for that long. The natural state of the mind is not happiness, but a much higher state of spontaneity and bliss.