Acharya Prashant explains that the concept of self-worth is fundamentally flawed because the 'self' it refers to is often an unreal entity constructed from external environment and random circumstances. He argues that most people's sense of identity is a product of their surroundings, such as social status, academic ranks, or financial packages, which makes their self-worth dependent on external masters. This dependency leads to a state where the self feels inherently incomplete, hollow, and dissatisfied, effectively reducing self-worth to a negative value. He emphasizes that without true self-knowledge, individuals become like beggars, constantly seeking fulfillment through objects like cars or career achievements that can never truly quench their inner thirst. He further discusses how desires are marketed as promises of fulfillment that are never kept, leading to an infinite cycle of dissatisfaction. Acharya Prashant suggests that instead of trying to set arbitrary limits on consumption or desires, one must investigate the nature of the 'consumer' or the self. True worthiness arises only when the self is no longer borrowed from the world and is free from existential dependence on external objects. He concludes that wisdom lies in seeking objects or relationships that provide inner illumination and help dissolve false beliefs, rather than those that merely deepen one's internal darkness and ignorance.