On YouTube
Why is our attention-span declining? || Acharya Prashant (2023)
Breaking Free
3.3K views
1 year ago
Attention Span
Social Media
Human Consciousness
Content Creation
Vedas
Industrial Age
Algorithm
Art
Description

Acharya Prashant explains that the issue with short-form media like YouTube Shorts and Instagram Reels is not primarily about a shortening attention span, but rather the quality of the content being consumed. Human consciousness is in a state of constant longing, searching for something extraordinary to fill an internal void. When a viewer realizes within a few minutes that a long video does not provide this essential relief, they drop out. Content creators, unable to provide meaningful or eternal truths, resort to shortening their videos to manipulate platform algorithms and improve watch-time percentages. This trickery allows even low-quality content to appear successful because viewers spend a few seconds on it before moving on. He emphasizes that people are not afraid of length; they are fed up with 'trash'—content that lacks insight or the power to address the central suffering of human existence. Historical epics and scriptures like the Vedas or the works of Homer have remained immortal despite their immense length because they offer something substantial. In the modern industrial age, there is a proliferation of choices and content, yet people remain unsatisfied, much like being surrounded by water but having nothing to drink. Instead of addressing the root cause of this dissatisfaction, creators use special effects, filters, and fast-paced editing to mask the lack of depth in their work. True art should provide relief to the viewer's parched existence rather than relying on superficial embellishments.