Acharya Prashant explains that the common concept of success, which includes wealth, social prestige, and professional excellence, often fails to provide lasting satisfaction because it is centered on the self. When an individual achieves all their self-defined goals and still feels discontented, it indicates that the conceptual framework of success is flawed. He suggests that the way out of this dissatisfaction is to look beyond the 'me' and direct one's actions toward a cause that does not involve personal fulfillment. By shifting focus from self-centered success to service, one can find a state of 'beyondness' where personal restlessness and demands no longer dominate one's attention. He emphasizes that true fulfillment comes when personal happiness, sadness, or even physical needs like hunger stop mattering because one is engrossed in something larger and more meaningful. This forgetfulness of the little self is the only solution for those who have already attained worldly success but remain unsatisfied. Furthermore, Acharya Prashant challenges the narrow definition of 'others' whose expectations we try to meet. Instead of catering only to a small circle of people related to the 'me', he encourages expanding that circle to include the entire world, humanity, or even the animal kingdom. Serving a broader, more significant cause allows an individual to transcend personal complaints and find a higher level of existence.