Acharya Prashant responds to a question about why he needs to promote his message if it is true, suggesting that people should come on their own. He counters by asking if this is what the questioner has experienced in the world. He questions who taught this idealistic notion, pointing out that people have become so blind to stories and ideals that they are unaware of what is actually happening on the ground. They either cannot see with open eyes or have a vested interest in not seeing. The speaker challenges the premise that people are naturally drawn to truth. He asks if the top influencers and most-followed individuals on social media are the truthful ones. He points out the irony that the person asking the question likely came to the channel through some form of promotion, such as an advertisement or a short video. He notes that his core, in-depth videos on Vedanta, truth, liberation, the Gita, and the Upanishads often do not even get 400 views. He rhetorically asks if there are only 400 such people on the entire planet who are drawn to truth on their own. Acharya Prashant asserts that it is truth that requires promotion, as falsehood is inherently attractive on its own. He uses an analogy: if there is a shop selling sweets and snacks (halwa-kachori) next to one selling healthy but bitter items like neem laddoos, the sweet shop will have a long queue. He states that people have been made to believe they are like flies, drawn to filth, and find cleanliness (truth) to be lethal. The situation is so dire that the organization has to pay money to make people listen, even forcefully. The biggest expense for the small organization is on advertising, just to get people to listen for the first time, after which some may choose to continue. He explains that this is why they create short, interesting clips from longer spiritual discussions. While these shorts might not seem spiritual, they are extracted from authentic spiritual talks and serve to draw people to the main, longer videos, which would otherwise be ignored. He concludes that falsehood can spread without promotion, but truth must be nurtured like a small child. Our falsehood is very powerful, while our truth is very weak, and it needs to be carefully supported and fed. This is the work the foundation is doing.