Acharya Prashant addresses the question of why ignorance persists if Brahman is the basis of everything and is omnipresent. He explains that what we call ignorance is actually a form of 'knowledge' based on names and forms. We identify objects and people by their labels—such as a table, a wife, or a car—and accept these labels as their ultimate reality without investigation. This superficial knowledge serves our daily purposes, so we feel no need to look deeper. He points out that we are often intellectually lazy and satisfied with 'imported knowledge' from scriptures without having a genuine hunger for the truth. Brahman, he asserts, is for those who have an absolute necessity for it, not for those whose lives are comfortably managed through worldly substitutes. He further explains that Brahman remains hidden because we have found numerous false alternatives that satisfy our small desires. Just as one might accept a lie from a shopkeeper because the product is only for a trivial use, we accept the 'false Brahman' of worldly objects because our life goals are small. Acharya Prashant suggests that if one takes on an impossible mission or a task that exceeds their personal capacity, the need for the Divine or Brahman arises. He emphasizes that Brahman is expensive and requires a high price—the sacrifice of false comforts and labels. Only when one becomes weary of lies and refuses to be deceived by superficiality does the truth reveal itself. The lack of Brahman in one's life is not due to its absence, but due to a lack of genuine need and the courage to discard cheap alternatives.
