Acharya Prashant explains that individuals never truly experience the pure sense of 'I am' because they always attach external identities to it. He asserts that while the fact of one's existence is an absolute truth, the specific identities one assumes—such as being a certain nationality, gender, or religion—are falsehoods. These attachments act like a drop of poison in clean water, contaminating one's entire perception. He points out that people do not see the world as it is; instead, they view it through the lens of their assumed personalities. For instance, a person identifies as a man and therefore sees another person only as a woman rather than a human being. This identification limits all possibilities and distorts reality. Acharya Prashant defines the true 'I' as pure consciousness and intelligence. He encourages living as this pure 'I' without any external labels, stating that only in this state of pure being can one see the truth and recognize the falseness of their previous perceptions.