Acharya Prashant critiques the way many people have turned the spiritual question "Who am I?" into a business. He states that when someone dramatically asks "Who am I?" while looking at the sky, the answer is simple: "At this moment, you are a fool." He explains that what you perceive yourself to be is constantly changing because your entire identification is with the mind. The mind has many colors and changes from moment to moment. Your complete identification is with the state of the mind; if the mind is angry, you become angry. Since the color of the mind changes every moment, your name also changes every moment. The speaker argues that the way this question is used in spirituality is often wrong, false, and misleading. He describes a process he calls "spiritual rigging" or "match-fixing." In this process, people are told to contemplate "Who am I?" but are secretly given the answer beforehand: "I am the silent, void, infinite, indestructible Self (Atma)." After pretending to contemplate, they present this pre-decided answer as if it were their own discovery. The speaker calls this self-deception, where everyone who asks the question gets the same rigged answer, such as "I am the great void" or "My name is Atma." Acharya Prashant suggests that the truly useful answers to the question "Who am I?" are those that honestly reflect one's current, conditioned state. He provides several examples of what these honest answers might be: "I am a glutton," "I am two-faced," "I am timid," "I am a coward," "I am a thief," or "I am possessed by ghosts." He asserts that these are the real, useful answers to the question. He further criticizes the act of stealing the profound answers that sages and seers attained through great discipline and honesty. People casually claim "I am the Self" without undertaking the necessary spiritual work. He humorously illustrates the absurdity of this by saying if one claims to be the infinite Self, then their biryani should also be infinite, questioning how the infinite can be satisfied by a finite plate. This highlights the disconnect between making grand spiritual claims and living a mundane, conditioned life.