Acharya Prashant explains that from the 1940s to the 1960s, it was a popular belief that cigarette smoking keeps one vital and active, and specifically among men, it was considered a driver of masculinity. When it became evident that smoking has a range of very harmful effects and cancer cases began to rise, the tobacco industry started sponsoring so-called scientific reports claiming there was nothing wrong with tobacco and cigarettes were not harmful. They continued this propaganda for another 10 to 20 years, until the late 1970s, when it became ridiculously impossible to maintain their claims. The speaker states that greed can make a man do anything, including presenting pseudo-scientific evidence, which is blatant cheating and lying. He points out that their money is at stake. He draws a parallel, stating that most reports that still defend meat consumption are sponsored by groups with vested interests. Similarly, he discusses the issue of climate change, noting that its existence and scientific basis were evident four decades ago. However, the fossil fuel industry sponsored reports first denying climate change, and then denying that it was anthropogenic or caused by human activity. Their objective is to confuse the population and prevent a conclusive consensus. This confusion provides a ray of hope for the addicted and greedy mind. For instance, a compulsive smoker might feel licensed to continue smoking as long as the harm is not definitively proven. The speaker asserts that the issue must be closed, sealed, and stamped. It is final that meat-eating is stupid for all kinds of reasons. The meat industry, like the tobacco and fossil fuel industries before it, will try to delay this final conclusion. The goal, therefore, is to speed up the process of bringing this truth into the popular consciousness.