On YouTube
झूठ खुद फैलता है, सच को प्रचार चाहिए || आचार्य प्रशांत, बातचीत (2020)
39.7K views
5 years ago
Content Quality
Media Landscape
IIT-IIM
Spirituality
Motivation
Audience Psychology
Nisargadatta Maharaj
Description

Acharya Prashant addresses the question of why he mentions his IIT-IIM qualifications in his videos. He acknowledges the questioner's sentiment that good content should succeed on its own, but calls this idea a "daydream" and a "utopian" or ideal situation. He urges the questioner to consider the reality of the world and the human mind, stating that one must be grounded in reality. He explains that in the current media landscape, only a few types of content become popular on their own: sex, motivation, superstition, political gossip, comedy, and film songs. He asserts that these things require no promotion, and the more vulgar the content, the more it spreads, because that is the current state of the human mind and society. To illustrate this, he suggests comparing the low viewership of masters like Nisargadatta Maharaj and Jiddu Krishnamurti with the millions of subscribers for vulgar comedy and roasting channels. He says that the notion of good content becoming popular on its own is a daydream, and asks, "In which world are you living, sir?" Regarding the use of "IIT-IIM," Acharya Prashant clarifies that he does not personally value these titles; if he did, he would not have left the lucrative career path associated with them. The qualifications are mentioned because the audience values them. For many, these elite degrees are significant and act as a lure to bring them to the content. Once they arrive, there is a chance they will listen and engage with the actual message. He describes this as a necessary strategy in a world where even Truth needs publicity to be heard amidst the noise of cheap entertainment. He says he will stop mentioning the degrees on the day people value the content more than the credentials. He laments that people are addicted to cheap content, which acts like a drug. When they feel the pain of their condition, instead of seeking a cure, they seek more of the drug to numb the pain. He contrasts true spirituality, which is about renunciation and austerity, with the modern version that promises happiness through consumption. He concludes that we are all in great danger, sick and intoxicated, and this intoxication prevents us from realizing our suffering. This is a cycle of suffering from which even death does not offer liberation. The only way out is Truth.