Acharya Prashant explains that the tendency to quit when things get tough stems from the self-concept that a person carries. This self-concept is not innate but is built over several years through various influences. If one's self-concept dictates that they do not deserve to crack the toughest question, they will not put their full effort into it. In fact, they might needlessly perceive any question as the toughest one. To change this, one must tell themselves that they deserve to solve even the most difficult problems. This requires loving oneself more and affirming that while a task may be difficult, it is doable. He points out that external factors like upbringing, media, and education often condition people to believe they must always remain one level below the best. This conditioning can cause a person to miss opportunities to excel, even when they arise. He uses an analogy from sports, describing a great player from the 'A league' who performs magnificently at that level but fails at the highest international level. This failure occurs because an inner voice, a product of their conditioning, tells them they are great only at the penultimate level and do not belong at the top. This limiting self-concept must be challenged and rejected. Acharya Prashant emphasizes that whoever or whatever has told you that you are not good enough must be rejected. He concludes by stating that in matters of love, love itself is the qualification. If you love something, you are already good enough for it and do not need external certification. To be alive is to be responsible for choosing every moment, and the only right basis for choice is love. However, since one cannot love without understanding, understanding must come first, which requires constant attention and presence.