Acharya Prashant explains that rising above material existence requires valuing things that are not material, such as love, freedom, joy, and liberation. He points out that while people are deeply attached to material things like jobs, money, and convenience, love is a non-material choice that one must consciously permit. Unlike material objects, love cannot be measured, stored, or possessed. He notes that the ego prefers the material because it offers security and can be claimed as personal property, whereas truth and love cannot be owned or modified to suit one's convenience. He further distinguishes between the reality of love and the material substitutes people often use to represent it. Using the metaphor of a fresh mango versus a pickled one, he illustrates how people try to preserve and salt relationships until they lose their essence. He emphasizes that love requires immense courage and an inner fire, which most people lack. Consequently, many individuals settle for chasing lovers—who are material entities—rather than seeking love itself, which is a non-material state of being.