Acharya Prashant addresses the common justifications people use for consuming dairy, such as the historical practices of sages or Shri Krishna. He argues that these are often excuses to mask a craving for taste and a lack of honesty. He points out the hypocrisy of those who claim to love Shri Krishna when it comes to milk but avoid his teachings in the Bhagavad Gita. He emphasizes that the dairy industry is inextricably linked to the meat industry, stating that the milk people consume is effectively the color of blood due to the violence inherent in its production. He explains that human actions should be guided by consciousness rather than bodily capabilities or instincts. Just because the human body can digest meat or perform certain physical acts does not justify doing them; consciousness must determine what is ethical. He highlights the cruelty in the dairy industry, such as the use of injections on animals and the mysterious disappearance of male calves, who are useless to the trade. He urges listeners to recognize the suffering involved and suggests that if one truly values compassion, they should see milk as the blood of the animal and cease its consumption.