Acharya Prashant explains that 'shoulds' are not just occasional obstacles but are fundamentally in the way of real success. He defines 'shoulds' as a sense of morality and property that acts as pre-programmed software, dictating right and wrong without the use of spontaneous intelligence. This morality allows an individual to maintain their ego and current state of being while only changing superficial actions. He argues that following such rules, like speaking the truth or helping others without understanding the essence of truth or love, is a low level of consciousness and mere mental programming. He further illustrates that traditional rituals and moral obligations, such as celebrating festivals or touching a teacher's feet on a specific day, are often fake and lack real understanding. Real success, according to him, lies in stopping these mechanical actions and seeing their futility. He emphasizes that an intelligent person does not live by predetermined 'shoulds' but responds freely and authentically to each situation from their core. Living a conscious life means that respect and love are not duties or traditions to be performed on specific days, but are constant and meaningful expressions of one's essence.