Acharya Prashant explains the meaning of a verse from the Shrimad Bhagavad Gita (Chapter 4, Verse 9), which states that one who knows the divine nature of Shri Krishna's birth and actions is not reborn and attains Him. The speaker begins by defining 'Krishna' as 'the one who pulls you,' the one with great attraction. He posits that all of humanity has a common, shared, and ultimate longing, and the name of this shared longing is Krishna. While people may seem to be drawn to different things on the surface, like different foods, these are superficial distinctions. Deep down, everyone—rich or poor, Hindu or Muslim, man or woman, from any country or time—shares one fundamental longing. This shared longing is something that is never fulfilled by worldly achievements. No matter what a person attains, a sense of incompleteness and deficiency remains. This realization leads to a shift in perspective. The problem is not about finding the right external object to satisfy the longing, but rather understanding the nature of the longing entity itself. The one who constantly feels incomplete and keeps seeking fulfillment outside is the real issue. This entity is a falsehood, an illusion. Knowing Krishna in essence, therefore, means understanding this inner mechanism. It is the process of turning inward and realizing that the constantly longing self is a lie. The dissolution of this false self is the attainment of Krishna. When the one who longs is gone, the longing itself disappears. This is liberation. The speaker contrasts this with worldly knowledge, where the knower and the known remain separate. In spiritual knowledge, to know is to become. One cannot know Krishna by remaining separate; one must dissolve the self to know Him. The moment of this dissolution is the moment of attaining Krishnahood.