Acharya Prashant explains that attachment without attraction is often mistaken for love, whereas it is frequently just a result of habit. He illustrates this by comparing arranged marriages or long-term relationships to being habituated to an object or a pet; after thirty or forty years, the inability to separate stems from deep-seated routine rather than a divine union. He critiques the elderly who claim their bond is superior to the physical attraction of the youth, noting that while the young are driven by physical impulses, the elderly are often merely driven by the compulsion of habit. In both cases, true love is absent. He further clarifies that love is not merely a romantic feeling or a fleeting emotion experienced in youth. He points out the superficiality of modern 'love,' where people claim to be in deep distress over a loss but quickly find a replacement, or where long-term relationships end abruptly because of external pressure like parental disapproval. He emphasizes that love requires effort and action, meaning one must be willing to pay the price and face challenges that hurt the ego. He concludes by criticizing the tendency to offer cheap words of devotion or gratitude without the willingness to perform the actual work or make the necessary sacrifices that true commitment demands.