Acharya Prashant discusses how the human mind is heavily dependent on names, titles, and labels to process information. He explains that if profound statements from the Upanishads were presented without their prestigious title, most people would likely ignore or reject them. The mind uses names to provide a sense of certainty, security, and fixity, which relieves it of the burden of inquiry and paying attention. When a name is known, the mind feels it no longer needs to find out or be open to the truth, as the name acts as an assurance of knowledge. He further elaborates that naming is the primary tool of the ego. The ego relies on a vast database of memories and collective consciousness to react to life. When faced with a challenge, the ego forcibly relates current events to past experiences by applying labels. This process of indexing and searching for ready-made answers from the past makes human life highly predictable and blind. Acharya Prashant suggests that we actually know nothing about anything, yet we continue to react based on these labels, creating a false appearance of wisdom and careful consideration.