Acharya Prashant explains that the popular phrase 'living in the now' is often misunderstood and misused. Theoretically, it refers to the present, but for the mind, the 'now' is merely a link in the chain of past and future. He argues that the mind cannot truly grasp the 'now' because it is a mental wave that disappears in states like deep sleep. True 'Vartaman' (the present) is not a point in time but that which eternally exists and is synonymous with the ultimate truth. He warns that the modern spiritual movement has turned 'living in the now' into a dangerous slogan often exploited by commercial interests to encourage immediate indulgence in desires and consumption under the guise of spirituality.