Acharya Prashant explains that human choices and life should be determined by consciousness. He asserts that respecting consciousness means one cannot kill, hurt, or exploit any being where consciousness exists, whether it is a bird, fish, animal, or human. He defines veganism as the essential practice of valuing consciousness over the physical body. According to him, if one values the body more than consciousness, they fail to meet the true definition of a human being. He argues that veganism is not a dogma but a logical position rooted in essential humanity. He further elaborates on the definition of a 'person,' suggesting that the criteria for personhood should be the presence of consciousness rather than species or physical form. He notes that when one recognizes themselves as consciousness rather than just a body, they see the same essential characteristics in other beings, such as a rabbit. In this view, hurting another being is equivalent to hurting oneself. He observes that while India has traditionally been home to many vegetarians, these numbers are declining as the youth emulate Western culture, which they associate with success and power. Acharya Prashant distinguishes between three levels of motivation for being vegan: cultural, emotional, and spiritual. He explains that cultural reasons are weak because culture is man-made and subject to change. Emotional or biological reasons, such as empathy, are deeper because they arise from within the individual. However, he emphasizes that the spiritual reason—based on a true understanding of one's identity and relationship with the world—is the most profound. He concludes that true veganism is a living transformation that sprouts from one's center, often leading people to live as vegans naturally without even labeling themselves as such.