Acharya Prashant explains that lust is not merely a bodily or physical phenomenon, but a misplaced notion driven by super expectation and hope. He asserts that lust consumes a significant portion of human energy because the individual actively supports and promotes it, providing it with the energy of their own life and goals. The fire of lust is actually the fire of the ego's loneliness; the body itself is innocent and knows no crime. The ego is defined as that which seeks the right thing in the wrong places, specifically looking for satisfaction in material things such as food, prestige, or human bodies. Acharya Prashant describes lust as the act of looking for God in material objects. The intense passion seen in a lustful person is a great flow of energy that rightfully belongs to God but has been wrongly diverted. Lust serves as a revealer, showing that an individual possesses great internal fire and is not indifferent or insipid. He concludes that if this same fire were turned inwards, it would burn away everything false within the person.