Acharya Prashant explains that the motivation industry is evergreen because people do not want to give up hope. They stubbornly believe that it is not they who have failed, but rather a particular type of attempt has failed. They think that if they try again in another way, with better skills, more energy, or more knowledge, they will succeed. This, however, is a recipe for an endless continuation of failures. Irrespective of how many times one has been punched in the face by life, there would always seem to be one more possibility left. People make excuses, such as not having the right instrument, not being experienced enough, or not having the right help in past attempts. They convince themselves that things are different now and they will succeed, a familiar pattern of self-deception. The speaker points out that the problem is not the action but the doer. He states, "You will fail because you are another name for failure." Much of what is considered hard work and self-improvement is actually an effort to defend the existing self, the ego. It is hard work to remain who you are, which is likened to the tremendous effort needed to walk with a corpse to prevent it from collapsing. The real question is not what to change, but what one is trying to defend from changing. All the hard work is often just to remain who you are. The sages, the speaker says, decided to put an end to this stupid saga. They assert that it does not matter what you do; no doing is going to succeed. You will fail because you are another name for failure. The solution is the purification of the inner being. Quoting from the scriptures, he says, "Only when the inner being is purified by a glad serenity of knowledge, then indeed meditating, one beholds the spirit indivisible." The inner being is purified only through knowledge, not through any actions, rituals, austerities, or methods of worship. This knowledge is not static information but a continuous, dynamic knowing that happens in the background of all activities. It is not a specific activity but something that is happening while one is eating, running, or shopping. Once the doer is purified, one does not need to worry about the deeds; the right actions will follow naturally. As Shri Krishna says in the Bhagavad Gita, duties and responsibilities are for the ignorant. The day your ignorance is gone, you become a law unto yourself. Before that, you must follow the laws. When you are the sun, the clocks will be set according to you.