Acharya Prashant addresses the common human tendency to sacrifice oneself for the happiness of others, only to lose self-worth and experience suffering. He argues that what people call sacrifice is often just an egoistic transaction or a trade. True sacrifice can only be of the ego, yet people often give up things while expecting something more in return, acting like a merchant. He explains that happiness is often mistaken for momentary excitement or the protection of someone else's fears, rather than true liberation or bliss. When individuals sell their infinite, invaluable nature for worldly objects or relationships, they inevitably feel a loss of value because they are essentially divine and cannot be priced.