Acharya Prashant explains that an advertisement is not merely an advertisement; it transmits certain values within a person. The purpose of an advertisement is to make you buy something, and you will only buy it if you consider it valuable or important. Therefore, an advertisement's primary function is to first establish the importance of the advertised product within you, which then makes you ready to purchase it. He cautions that while adults might dismiss these as just ads on the radio, they fail to realize that the child's entire internal system is being conditioned. This leads to surprise later when the child behaves in unexpected ways, a result of the media they were exposed to, such as sensational radio channels. The speaker emphasizes that everything affects a child. A cricket match, for instance, is not just a match. While an adult might be focused on the game, a child is watching everything with curiosity, including the cheerleaders. The child tries to understand the role of these cheering girls in a game of bat and ball. This might seem ordinary to an adult, but for a child, it is a life lesson being absorbed like a sponge. Similarly, the commentary during breaks, the mannerisms of the commentators who act as role models, and the advertisements that are inevitably present in any popular mass media are all being absorbed by the child. What an adult perceives as a mere filler to pass the time, a child watches with wide-eyed attention, soaking in information. He further discusses the gaming industry, which he notes is three to four times larger financially than the global film industry, with significant participation from children. Parents might feel they are being affectionate by providing gaming devices, or they might use them to keep a mischievous child quiet. They see the child sitting in a corner with a mobile, pressing buttons, and feel relieved. However, the speaker warns that the child is not just being quiet; one must see what is actually happening on that mobile screen. He concludes by pointing out that parents often fail to see things from a child's perspective and rarely consider what the child is truly learning from these games and media.