Acharya Prashant addresses the difficulty of overcoming powerful negative feelings like lust, anger, or egoism. He explains that there are two kinds of pleasure. The first is the pleasure that lust, anger, envy, or possessiveness offer. The ego is convinced of this pleasure because it has a history of deriving it from lowly, sensory, and bodily things since birth, such as skin-to-skin contact, food, and sex. This pleasure is experientially verifiable for the ego. The second kind is a higher pleasure offered by the highest aspects of life, such as the Bhagavad Gita or the Upanishads. The ego is not convinced that there is any pleasure in these higher things because it has no history of experiencing it. Therefore, to overcome the pull of lower pleasures, the ego must be given a taste or a glimpse of the higher pleasure. This is why the world of religion has been so colorful, with practices and festivals designed to offer a taste of this higher pleasure to attract people. Sometimes, this first glimpse comes not from a book but from a person who is a living proof of spiritual joy or power. Citing the example of Gautam Buddha, the speaker explains that the sheer weight of his personality made his first listeners bow down and open up to his teachings. Once the mind has sufficient proof that a higher pleasure exists, it becomes easier to make a better choice. The lower, sensory pleasures then become relatively less attractive and are put in their rightful place. The goal is not to despise these small pleasures but to see them in comparison to the deep, subtle joy that comes from understanding, which is a pleasure exclusive to human beings.