Acharya Prashant explains that as long as we are alive, we do not really respect and value the precious moments of life. We feel as if we would stay on forever and do not realize that the clock is ticking. When the clock stops ticking, there is so much remorse. He illustrates this with a story from the epic Mahabharata, where a wise entity, a Yaksha, comes to King Yudhishthir. The Yaksha asks, "What is the most surprising thing about life?" Yudhishthir replies, "The most surprising thing is that we all know that death is coming, and yet we pretend as if we are immortal." Acharya Prashant states that remembering death continuously is the key to living a fulfilled life. He emphasizes this particularly for the Western world, which he says is in great fear of death, where the topic is almost a taboo. People in the West do not want to discuss death publicly or have a healthy relationship with it. He explains that all watchfulness, in a sense, is just about remembering death. When he says one must know that the clock is ticking, he asks if time itself is not death. To know the fleeting moment is to know death. This is not about being particular about timekeeping, but a deeper understanding. He advises to not let death come as a surprise, but to live in the remembrance of death every moment. He notes that in this sense, India has differed a lot, as its saints have sung beautiful songs of death. This is not because the culture is nihilistic or otherworldly, but because the remembrance of death is the key to a fulfilled life. The one who knows that the clock is ticking will not allow the moment to return empty. To respect life, he concludes, is to respect time.