Acharya Prashant explains that becoming a vegan is deeply connected to spirituality and often leads to conflict within the family structure. He asserts that the institution of the family is primarily built upon the pleasure principle, where relationships like marriage and parenthood often originate from personal desires and self-interest. Because veganism requires standing against this pleasure principle in favor of a higher commitment to consciousness and the rights of other living beings, it fundamentally clashes with the traditional family system. He suggests that family members are often the least receptive to such virtuous advice because they relate to one another through these pleasure-based roles rather than as seekers of truth.
