Acharya Prashant explains that the concept of 'now' or 'the present moment' is often misunderstood. He asserts that when one speaks of 'now', it is inevitably in the context of the past and future, meaning it remains a part of the stream of time and memory. True presence occurs only when one has forgotten the concept of time entirely; if one is conscious of 'now', they are still operating within the product of their past. He clarifies that living in the present actually means living in the Atman, or the pure self, which is unthinkable and beyond spatial or temporal definitions. Drawing from the Upanishads and Lao Tzu, he notes that once something is real or truly experienced, such as love or God, it is no longer spoken of or labeled. To talk about the moment is to miss it, just as remembering God through effort often results in a lack of actual divinity. He advises that when one is acutely conscious or witnessing, they should simply stay with that state quietly rather than trying to analyze or name it, as verbalizing the experience only generates further disturbance.