Acharya Prashant responds to a question about why people give more importance to Krishna's birth (Janmashtami) and places like Vrindavan and Mathura, over Gita Jayanti and Kurukshetra. He begins by asking whether one prefers 'peeda' (suffering) or 'peda' (a sweet), explaining that this choice is the answer. In Kurukshetra, one finds suffering, while in Mathura, one finds sweets. He says that whoever wants sweets will not get the Gita. Kurukshetra is a place of a shower of arrows, a stream of blood, and the roar of warriors. It is about crushing one's own pride, attachment, and intoxication. In contrast, places like Mathura are about indulgence, where one finds confectioners with large bellies. To be like the warriors of Kurukshetra, one must endure great suffering. Acharya Prashant explains that Krishna calls Arjun 'Mahabahu' (mighty-armed), a physique that requires great effort and labor to build. He contrasts this with a confectioner, whose only 'maha' (great) feature is his belly. He states that Kurukshetra and the Gita are for those who possess valor, courage, and the dedication to struggle for the sake of Truth. He then uses an analogy of a village of sick people, 'Jagatpur' (the world), whose inhabitants cannot perceive what is real but can see and hear what is not. They bump into real stones but try to climb imaginary trees, leading to a life of injury and sorrow. This, he says, is the condition of the world, which is engrossed in illusions. He then explains the concept of 'parampara' (tradition) as mentioned in the Gita. He clarifies that tradition is not merely what is passed down through time, because what is passed down is often just the ego. The ego is born in bondage and restlessness, and it constantly seeks liberation, which can only be found in Truth. Therefore, the only true tradition is the tradition of Truth, which is the word of Shri Krishna. However, this tradition of Truth gets lost when people start valuing the vessel ('paatra') more than the content. They become attached to external forms, rituals, and stories, forgetting the essence. He gives the example of people who would rather eat pizza from an ancient pot, highlighting the absurdity of prioritizing the container over the content. Acharya Prashant distinguishes between the people of 'Jagatpur' (the world) and 'Amarpur' (the immortal place of Truth). The people of Jagatpur are concerned only with the vessel, the shell, and the husk. In contrast, the people of Amarpur seek the timeless Truth within, understanding that the external vessel must be adapted to the times. He explains that Shri Krishna, in the Gita, says that the tradition of this knowledge gets lost in the world over time, not because the knowledge itself is destroyed, but because the people for whom it can manifest are no longer there. The knowledge becomes obscured by practices and customs, just as the sun is hidden by clouds or a mountain is hidden by a speck of dust in the eye.