Acharya Prashant addresses the difficulty of self-forgetting, clarifying that forgetting oneself is not difficult if one truly understands the world. He explains that what people usually refer to as 'self' is actually the ego, which is built upon images, assumptions, and theories. Most people live by constantly remembering and reinforcing this ego. He argues that the claim of 'knowing everything' is false because a worldly person, by definition, does not truly know the world. One's identity is a function of the world; therefore, if the world is understood as transitory or imaginary, the egoic 'I' also loses its solid standing.